商品包装装潢的法益保护探析

中图分类号：D922.294 文献标识码：A 文章编号：2095-6916（2025）23-0106-04

Legal Interest Protection of Product Packaging and Decoration

Chu Xiaoxu' Xing Wenhe²

（1.SchoolofLaw，BeihuaUniversity，Jilinl320l3；2.ChinaUniversityofPolitical ScienceandLaw，Beijing10088）

Abstract：Productpackaginganddecorationdecoratesandpromotesproducts，atractsconsumers’atentionandbecomesthefacade throughwhichtepublicecoesproducts，plainganimportantoleinteciculationofoods.Fromlegalperspective，productpackaginganddecoratiosevestoitgushtesoueofoodsadiscivilightsadinterestsprotectedyteAnti-UnfirCompeitioa. TheAnti-UnfairCompetioLaoversthiteriafoeteringproductpacagiganddcorationandthtributioofrighsdinte ests，andcomplmentsthTrdemarkLaandjintlylslgalprotetionbierfoitelectualproprtyinomealfeld Onlywhenproductpackaginganddecorationasawhole，becoms thedistinctivepackaginganddecorationofgoodswithacertaininflu enceandhaveindependentdistictiveess，dotyosssslgitiacyofightsnditeestsandareprotetedbyeAnti-UnfrCope tionLaw.Ineene，productpackaginganddecorationisegisteedtrademarks，andteirlgalinterestsisefrofctualactWho everfirstusesthedistinctivepackaginganddecorationinfactisitsowner.Anyunauthoreduseofsigsidenticalorsiilartoothers packagingaddecoration，whichcausesconfusionamongtherelevantpublic，maybedefinedasunfaircompetitionactandbecomskein determining infringementinlitigation.Thechoiceandbalanceinadjudicationaveadmonstrativefectandcansafeguardcooicde velopment.

Keywords：unfair competition; packaging and decoration; legal interest

包装装潢作为公众认知商品的首要途径，在商品流通过程中具有重要作用，消费者在一定程度上凭借对于包装、装潢或者其组合的偏好购买商品，这也是经营者在商品的生产、宣传、陈列等环节不断创新，以期吸引公众关注的原因。（剩余5531字）