非遗数字化创新发展研究

——以桂林市为例

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关键词：非物质文化遗产；数字化技术；路径设计；桂林非遗；PEST分析；文旅融合中图分类号：TP399-C1;G122 文献标识码：A 文章编号：2096-4110（2025）06（a）-0053-05

Research on the Innovative Development of Digital Intangible Cultural Heritage

—Taking Guilin as an Example

TANG Lin， DUAN Xiaomei （Schoolof Business，Guilin University ofElectronic Technology，Guilin Guangxi，541OO4，China）

Abstract：Underthebackdropofdigitaltechnology，howtoachievethe"vitalization"protectionandinheritanceofGuilin'sintangibleclturalhritageprojectshasbecomeanimporantresearchtopic.TisarticledelvesintothcurrentstatusofGuli'sintangibleculturalheritageresourcsandconductsdetailedESTanalysisofitsinovativedevelopment.Thoughthisnalysis，earticlerevealsthemanychallenges Guilin’sintangiblecultural heritagefcesintermsof inheritance methods，fomsofexpreionnd chanelsofdiseminationBasedonthesefindings，thearticledesignsapathforthediialinovationanddevelopmentofGuilin's intangibleculturalheritage，toaddress tehallengsecountereduringthinheritancepcessofuilinsintangibleuluraler itage.Thedesignoftispathaimsnotonlytoenhanceculturalexperiencesbutalsotoexpandthescopeofdissminatiothereby promotingtheinheritanceanddevelopmentofintangibleculturalheritage.Furthermore，theresearchfindingsofthisarticlewillpr videusefulreferencesandisightsforteprotectioofintangibleculturalheritageinotherregionsandthupgradingoftetourism industry.

KeyWords：Intangibleculturalheritage;Digitaltechnology;Pathdesign; Guilinintangibleculturalhritage;PESTanalysis;Inte gration of culture and tourism

随着以信息技术、网络手段为代表的数字化技术的不断发展，非物质文化遗产保护事业迎来新的发展机遇[。（剩余6506字）