霍夫斯泰德文化维度理论视域下的电影跨文化传播研究

——漫威电影宇宙经验对中国电影跨文化传播的启示

打开文本图片集

中图分类号：J905文献标识码：A

文章编号：2096-4110（2025）06（a）-0025-06

Study on Intercultural Communication of Films from the Perspective of Hofstede's Cultural Dimension Theory

—Insights of Marvel Cinematic Universe Experience on Intercultural Communication of Chinese Films

ZHOU Xishuo， WEI Jingping， HUANG Liwen， HU Weihua （Xi'anPolytechnicUniversity，Xi'anShaanxi，71O6OO，China）

Abstract：In thecontextof intensifying globalization，the significanceof intercultural communicationhas becomeindisputable. Asacarierofspecificcultures，fimbears theual missionofdiseminatingvaluesandconstructingculturalidentityBasedonHofstede'sculturaldimensiontheory，thisstudysystematicallysummarizestheculturalcommunicationexperienceofMarvelCinmatic Universe（MCU）.ByanalyzingthenarrtivestrategiesofMCUinthedimensionsofpowerdistance，individualismandcollectivism， uncertaintyavoidance，lngteentationandsortterientationidulgenceandmoderation，combindithtelocalactice ofthefilNeZha： BirthoftheDemonChild，thispaperputsforwardtheoptimizationpathofinterculturalcommunicationofChinese films.Itisfoundthatthroughthedynamicadaptationofculturaldimensions，MCUrealizesthemulti-levelrecognitionofpowergame， individual value，technical belief，intergenerational ethics and human nature contradiction among cross cultural audiences. Chinese filmsdrawonitsexperienceandfolowtheorganicintegrationoflanguageandnonlanguageelements，emotionandcognition，"soft universe" and super IP，tradition and innovation， to achieve cross-cultural communication.

Keywords：Interculturalcommunication;Chinesefim;Hofstede'sculuraldimensionthory;Culturaldiferenes;Marelcine maticuniverse; International communication

作为全球化语境下的文化载体，电影产业既是国家软实力的象征，也是跨文化传播的核心媒介。（剩余8230字）