民族乡村文旅融合的新媒体传播优化路径研究

——以湖北省内冲瑶族村为例

中图分类号：G206文献标识码：A

文章编号：2096-4110（2025）06（a）-0035-04

Research on the Optimization Path of New Media Communication for the Integration of Culture and Tourism in Ethnic Villages

-A Case Study of Neichong Guyao Village in Hubei Province

LIU Yuqi， ZHAO Yutong， LI Qingfu （South-Central Minzu University，WuhanHubei，43OOOO，China）

Abstract：TherapiddevelopmentofInternet technologyhas shapedanincreasinglyupdated mediaenvironment.Newmedia has graduallyecomeanimporantcommuicationcarierforenicuralareastoineritlocalcultureandsetedevelopmntprospect ofculturalandtourismintegrationtoachieveruralrevitalization.ThisarticletakesNeichongYaoVillgeinHubeiProviceasthe starting pointandexploresitbasedonparticipatoryobservationinthefield.Researchhasfoundthatnewmediaplaysacrucialrole intheeconomicdevelopmentofculturalandtourismintegrationinethnicuralareas，theinheritanceoflocalculture，andtheexchangeadintegratioofthiculture.However，threarestillreasonsfortelosofommuicationbnefitsinspecificounicationpractics，uchasdispsedmediabnefits，agingcotentiovatioandlackofommunicatiootivation.Inisad， thearticleproposestargetedtizationfisdisemationpathfrotheaspets：bildingasgmntatiomatrixatingna tional cultural narrative system，and stimulating dissemination momentum.

Keywords：Newmedia;Ruralrevitalization;Ethnicvillges;Ethniccuture;Integrationofcultureandtouism; Commuicatiopath

《"十四五"文化发展规划》指出，“充分发挥文化传承功能，全面推进乡村文化振兴，推动乡村成为文明和谐、物心俱丰、美丽宜居的空间"。（剩余5817字）