基于SWOT-PEST模型的陕西省农产品直播电商赋能乡村振兴的发展策略

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中图分类号：F323 文献标志码：A 文章编号：2096-9902（2025）24-0113-04

Abstract：Livestreamingecommerce，asaproductoftherapiddevelopmentof digital technology，isplayinganincreasingly criticalroleinpromoting thesalesofagriculturalproducts.Drawingonthe SWOT-PESTmodelanalysismethod，thispaper conductsacomprehensiveanddetailedanalysisoftheadvantages，disadvantages，opportunitiesandthreatsofthedevelopmentof agriculturalproductlivestreamingecommerceinShaanxiProvincefromfourdimensions：political，economic，socialand technological， and proposes sustainable development strategies accordingly.

Keywords： SWOT; PEST; livestreaming ecommerce; agricultural products of Shaanxi Province; strategy

2025年2月3日，中央一号文件正式颁布，该文件不但包含详实的农村电商发展路径，也为直播电商赋能乡村振兴廓清了思路。（剩余6262字）