乡村振兴背景下贵州“村超"短视频传播策略研究

中图分类号：F323 文献标志码：A 文章编号：2096-9902（2025）24-0011-05

Abstract：Byanalyzingthecreativethemes，narrativemethods，andrelatedtopicsofaseriesofshortvideoswiththetheme of"VillageSuperLeague"inGuizhou，itisfoundthattheriseof"VillgeSuperLeague"shortvideoshasgonethrough four stages：primary-levelmcronarative，mediaiversifiednarrative，viralgowthandlongterdevelopment.Iteectivelyconvey theuniquecharmandvalueofruralculturetoawideraudience，opensupaninnovativepathforspreadingruralcultureand promotingruraldevelopment，andhasachievedgoodresultsineconomicdevelopment，culturaldissemination，valueorientation， andotheraspects.Ithasprofoundreferencesignficanceforthedissminationoflocalculture.However，thereareproblemssuch ascontenthomogenizationandlackofsystematiccommunicationstrategiesinthisprocessTherefore，inthesubsequent optimizationanddevelopment，itisnecesarytofurtherexplorelocalresources，deeplycultivatecontentandhighlightcontent differencesandimprovecommuicationstrategies.WiththespiritofsortsandGuizhouscharacteristiccultureasalink，wewil continue to promote rural revitalization in a long-term manner.

Keywords：rural revitalization;Village Super League;short videodissemination;communication strategy;rural culture

2023年夏天，贵州榕江县的“和美乡村足球超级联赛”（简称“村超”走红网络，仅两个月时间就实现全网浏览量200亿次，成为“现象级"的体育嘉年华。（剩余6839字）