新质生产力视角下基于4P理论的公立医院雇主品牌建设策略研究

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中图分类号：R197.3 文献标识码：B

Abstract Talent is the core resource of new quality productivity and the core driving force for promoting the high -qualitydevelopment of public hospitals.Combining the theoryofnew quality productivity with the employer brand 4P theory，this study systematicaly proposes strategies forconstructingtheemployerbrandof public hospitals fromfourdimensions：talent demand （people），precise positioning （position），value proposition （product），and disemination and promotion（promotion）.These strategies aim to provide talent guarantees for the high一quality developmentof public hospitals.

Key words Employer Brand;New Quality Productivity; 4P Theory;Public Hospitals； Human Resource Management

发展新质生产力是推动高质量发展的内在要求和重要着力点[]。（剩余11940字）