博物馆商标权保护：多重困境下的艰难突围与破局之道

关键词：博物馆；商标权保护；保护困境；破局策略

中图分类号：D923.43 文献标志码：A 文章编号:1003-5168(2025)13-0135-04

DOI: 10.19968/j.cnki.hnkj.1003-5168.2025.13.027

Museum Trademark Protection: Challenges and Solutions in Overcoming Multi-Dimensional Dilemmas

XING Mengxue (Jinan Trademark Examination and Cooperation Center, Jinan 25OoO1,China)

Abstract: [Purposes] This study conducts an in-depth analysis of the multi-dimensional dilemmas in museum trademark protection,and explores practical pathways to overcome these challenges,so as to better safeguard the legal interests and cultural values of museums.[Methods] Through literature review, this study systematically examines the theoretical basis and current practices of museum trademark protection; through case analysis,it analyzes representative infringement cases to propose targeted solution strategies.[Findings] In practice,museum trademark protection faces multi-dimensional dilemmas, such as inadequate protection awareness,delayed trademark registration,rampant infringement occurrences,and challenging enforcement,which create substantial barriers to effective protection.[Conclusions] We should enhance trademark awareness and internal management,optimize trademark registration strategies,strengthen trademark infringement prevention and response mechanisms,and develop diversified rights-enforcement channels,with theaim of formulating a comprehensive scheme to help the museum successfully break through the complex difficulties and realize effective trademark protection. Keywords: museum; trademark protection; protection dilemma; breakthrough strategy

0 引言

中国是名副其实的文物大国，截至2024年9月，全国备案的博物馆达6833家。（剩余5838字）