新型农业经营主体数字素养评价指标体系构建研究

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中图分类号F323.6；F49 文献标识码A 文章编号 1007-7731（2025）18-0141-04

DOI号 10.16377/j.cnki.issn1007-7731.2025.18.035

Research ontheconstructionofdigital literacyevaluation indicatorsystem for newagricultural management subjects

WANG HuimeiZHANG Guobao （School of Management，Anhui Science and Technology University，Bengbu 233OOo， China）

AbstractTo constructan evaluationindicatorsystem for the digital literacyof new agricultural management subjects，this paper uses the Fuzzy Analytic Hierarchy Process（FAHP） to calculate the weight ofeach indicator and establishesan evaluation index system.This system covers 6dimensions，including the information and data domain， communication and collaboration domain，content creation domain，security awareness domain，problem-solving domain，and profesional skills domain，as wellas17sub-indicators.Theresults showthatamong the first-level indicators，theproblem-solvingdomainhasthehighestweight （O.194）;theinformationanddatadomain， communication and collaborationdomain，andprofessional skillsdomainallhaveaweight of O.173;andthesecurity awareness domainand contentcreation domainhave weightsofO.15OandO.137respectively.The weight rankingof all second-level indicators is in line with thedigitalneeds ofnew agricultural managementsubjects （intheproblemsolvingdomain，theweightofproblemidentificationabilityishigherthan thatof problem-solvingability；inthe securityawareness domain，the weightof privacysecurityprotection is thehighest），andallweights have passed the consistencytest.This evaluation index system can provide a reference for cultivating and assessing thedigital literacy of new agricultural management subjects，and actively guide them to improve their innovation capabilities.

Keywordsnew agricultural management subjects; digital literacy; evaluation indicator system;Fuzzy Analytic Hierarchy Process

数字经济背景下，农业产业结构持续转型升级，新型农业经营主体已成为农业发展的重要力量，其培育亦成为提升农业生产效率、增加农民收入与促进农村全面繁荣的重要路径[1。（剩余4137字）