枞阳媒鸭特色产业发展对策研究

中图分类号F326.3 文献标识码A 文章编号 1007-7731（2025）18-0134-04

DOI号 10.16377/j.cnki.issn1007-7731.2025.18.033

Research on the development countermeasures of Zongyang Mei Duck characteristic industry

WANG Rui BAI Jiaguc

（Bureau of Agriculture and Rural Affairs of Zongyang County， Zongyang 2467Oo， China）

AbstractTo promote the high-qualitydevelopment of the Zongyang Mei Duck industry，this paper adoptsa combined method of currnt situation combing，problem analysisand countermeasure deduction，systematically analyzes the breedingscale，businessentities，brand buildingand model innovationof the Zongyang Mei Duck industry，focusesonissuessuchasfactorconstraintsandindustrialchainshortcomingsinindustrialdevelopent，and proposesoptimization countermeasures based onregional resource endowments and policyorientations.The results showthatthe Zongyang Mei Duck industry has laid acertain foundation：in 2O24，the breeding scale reached 313 300 birds，there were7 processing and business entities with anannualoutput valueof 26million yuan; the regional public brand increased the priceper duck by about 3O yuan，promoting theincrease of farmers’income.In practice， problemssuchas the lack of special plans in some cases，short industrial chains （weak in-depth processing），poor brand operation，and inadequate benefit linkage mechanisms exist.Based on this，colaborative measures suchas strengthening planning and factor guarantees，extending the industrial chain to promote the integration ofthe primary， secondaryand tertiaryindustries，enhancing brandoperationcapabilities，andimproving the benefit linkage mechanism areproposed to promote the high-quality development of the Zongyang Mei Duck industry.This study provides a reference for the comprehensive revitalization of similar characteristic poultry industries .

Keywordsrural revitalization; Zongyang Mei Duck; characteristic industry; development countermeasure

特色种养产业作为激活农村经济、带动农户增收的核心载体之一，其发展质量直接关系农业农村现代化进程。（剩余4717字）