成都非物质文化遗产的活态传承和产业化发展案例研究

——以蜀宫琴台为例

中图分类号：G127文献标识码：A

文章编号：2096-4110（2025）06（b）-0068-05

A Case Study on the Active Inheritance and Industrialization Development of Intangible Cultural Heritage in Chengdu

—Taking Shugong Qintai as an Example

ZHANGMiao'，WAGN Yu²

（1.ChengduMunicipalPartyScholoftheCPC，ChengduSichuan，61010，China;2.PartySchoolofWuhouDistrictCoieeof CPC， Chengdu Sichuan， ， China）

Abstract：Theindustrializationofintangiblecuturalheritage（ICH）servesasacrucialaproachtopromoteitsinventiveprser vation，inovativeadvancementndlivinginheriance，whilealsoconstitutingavitalpathwayforChengdutoestablishiselfasa world-reownedcultural metropolisshowcasing Tianfucultureand Shu-styleelegance.Throughacasestudyof ShugongQintai，a culturaleterpriseinWuhouDistrictthatdemonstratesiovativedevelopmentofICHproducts，creationofdiversifidconsuption scenarios，enancedoperatioalanagement，activearketingstrategies，ndrengtenediteatioalechangesiitsdustral izationpractices，itexploresthemicro-leveloperationalmechanismsofICHindustralization.Basedonthecaseanalysis，specific pathsforindustrializationdevelopmentareproposedfromtheaspectsoftrengtheningthecultivationofmarketentities，ehancing publicinfrasructureostructiopromotingtheintegatedevelopmentofintangibleculturalritageindustryndstrengtengte publicityof intangibleculturalheritage，providingsugestionsforteindustializationdevelopmentofChengdu'sintangiblecultural heritage industry.

KeyWords：Chengdu;Intangibleculturalheritage;Protectionofintangibleculturalheritage;Activeinheritance;Industrialization evelopment; Route

文化兴国运兴，文化强民族强。（剩余7264字）