5W传播模式下地方高校传承优秀地域文化路径探寻

中图分类号：G122；G206 文献标识码：A 文章编号:2096-4110(2025)06(b)-0041-05

Exploring the Path of Inheriting Excellent Regional Culture in Local Universities under the 5Ws of Communication

ZHOU Yi

(Zhejang Shuren University, Hangzhou Zhejiang,31oo15, China)

Abstract:RegionalcultureisintegraltotraditionalChinesecultureandakeyeducationalresourceforlocaluniversities.IntegratingitintonivesityducationpromotesculturalineritanceandeducationalinovationAsulturalreproductionhubs,iesitiesshouldtransformregionalculturalexperiencesintounivesaltheories,enablingculturalconservationandinnovation.However chalenges likeinsuffientawaress,iefiepraccsdincomplee echansmsipedetisprocssTisaeruste5Ws ofcommunicationtoroosestrategies:buidingulti-mensioalcomuicatosractingoreontent,eatinghaelos, andtargetingaudiences.Troughclassoomteachnguniversity-localcollboration,andnewedia,itexploreswaystoactivatee gional culture for creative transformation and development.

KeyWords:5WsofCommunication;Regional culture;Localuniversities; Cultural education; Cultural inheritance;Educational resources

中华民族具有百万年的人类史、一万年的文化史、五千多年的文明史。（剩余7625字）