新媒介生态下主流文化引领力：内生逻辑与提升路径

中图分类号：G641文献标识码：A

文章编号：2096-4110(2025)06(b)-0029-06

Mainstream Cultural Leadership in the New Media Ecology: Endogenous Logic and Path of Enhancement

WANG Xiaonan

(Guangzhou Huashang College, Guangzhou Guangdong,5113oo, China)

Abstract:Thecombinationofnewtehnologiessuchasagorithms,igatacoudcomputingandartificialinteligenewithmediatolsconstitutes thenewecologyof thecurrent media.Thenewmediaecologyprovidesanewsoilforthevalueleadershipof mainstreamculture,andhasenhancedthedominantandinfluentialpowerofmainstreamcultureincommunicationbymeansof emerging mediatechnologies.Thearticlesummarizesthatnewmediahasachievedthelinkageandempowermentof mainstreamculturalvalueleadershipinhreedimensions:users,technologyandcommunication.Throughtheresearchmethodoftextualanalysis,and incombiationwithrelevant media theories,thispaperexplores themedialogicofmainstreamculturalvaluegudance.Thenewmediaextendspeoplesogitivesnses,ifuenestheuluralcharacteristicsoftetis,andraliestetransforatioofviraland realinsocialsens.Attesamete,tenewmediaologyhasthepotentialriskofmainstreamculturalsubjectcognitioncotent productionandinterpretationscne.Terefore,itisecesarytoenhancethvalueladershiofmainstreamcutureintenewmedia ecosystem by competing for discourse position,utilizing media technology and playing interactive rituals.

Key Words: New media; Media ecology; Media communication; Mainstream culture; Group identity; Value leadership

费孝通先生曾指出，“生活在一定文化中的人对其文化有‘自知之明'"。（剩余9611字）