"OBE理念+课程思政”视域下市场营销学教学模式探索研究

中图分类号：F713；G642 文献标志码：A DOI： 10.13714/j.cnki.1002-3100.2025.12.037

Abstract：Inthecontextrapidsocialeonomicdevelopmentchangingmarketenvironment，thecultivationapplication orientedtalentsincollgesuniversitieshasatractedwidespreadattentionfromallsectorssocietyAsabasicplatform courseforbusinssadministrationmajors，arketingplaysanimporantoleinutivatingapplicatioorietediovatialents. This article discusses the construction path integrating the "OBE concept + curriculum ideology politics" into the course constructionmarketing.Inthecourseconstructionitisnecessarytoselectteachingcontentsresourcesbasedongoals results，emphasizethedominantpositionstudentswithenriching teaching methods，pursueoutcome-orientedpractical teachingcombinedwithlocalidustralcharacteristics，atachmportanetoommunicationfedbacktoonstructacoiuosly improvingmultipleevaluationsystem.Thepurposeistocomprehensivelyimprovetheteachingqualitythecoursethroughmultiple measureslayasolidfoundationforthesocietytodeliverhighlycompetitivetalentswithbothmoralintegrityprssial competence.

Key words： OBE concept; curriculum ideology politics; marketing; curriculum reform

0引言

享受高质量的教育培养已成为人们美好生活追求必不可少的组成部分。（剩余6302字）