乡村振兴背景下生鲜农产品电商物流通路建设中的关键问题研究

中图分类号：F252 文献标志码：A DOI： 10.13714/j.cnki.1002-3100.2025.12.036

Abstract：Logisticsisoneofthebasiclinksof thewholee-commerceactivities.Without thesupportofhigh-qualitylogistics， thehigh-qualitydevelopmentof-commerceisjustanarmchairstrategyFreshagriculturalproductsareafectedbytheso-calld "3Tprinciple"，suchascoldchainstorageandcireulationtime，temperatureandstorageresistance，andhaveveryhighrequirements forlogsticschannels.Thepapertakesfreshagriculturalproductse-commercelogisticschannelsastheresearch theme，analyzes the keyproblemsinthechannelconstructionandthecauses，givesthesolutions totheproblems.Thepaper hasacertainpractical significance and referencevalue for the development of fresh rural products e-commerce and rural revitalization.

KeyWords：rural revitalization;fresh agricultural products;e-commerce;logistics channels

0引言

全面实施乡村振兴战略的提出给“三农”问题的解决带来了新的契机。（剩余4642字）