中国与东盟新能源汽车合作研究：以BYD为例

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中图分类号：F275 文献标志码：A DOI：10.13714/j.cnki.1002-3100.2025.12.021

Abstract：Asanimportantemerging marketintheworld，ASEAN'sdemfornewenergyvehiclesisgrowingrapidly.Thanks tothe promotionenvironmentalpoliciesthedemforenergytransformation，ASEANhasbecomeakeyregionforthe globallayoutthenewenergyvehicleindustry.AsaleaderinthefieldnewenergyvehiclesinChina，BYDhassucessully expedintoteASEAmaketwithitsiteatioallayout，techoloicaladvanagslocalizationstrategyeingaeaple forChineseenterprises.Thispapertakes the ASEANnew energyvehicle marketasthe background，combinespolicy environment，market characteristics，competivelscapetodeplyexploreBYD'smarketlayoutdevelopmentstrategy inASEAN，aiming toanalyzeitssuccesfulexperience.BystudyingBYD，itprovidespracticalreferenceforotherChinese automotivecompaniestheoreticalsupportforpromotingtheglobalizationnewenergyvehiclesthedevelopment green economy.

Key words：ASEAN market;new energy vehicles;BYD; policy environment; strategic layout

0引言

东盟地区作为全球经济增长较快的一个区域，在新能源汽车产业上的发展潜力不容忽视。（剩余7005字）