康养文旅背景下数据挖掘课程改革探索

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摘 要：“数据挖掘”课程是我校数据科学与大数据技术专业的核心课程，旨在培养使用数据挖掘技术实现康养文旅产业数字化、智能化的人才。针对课堂教学过程中存在的问题，提出了优化课程考核、合理安排教学内容、多渠道拓宽教学资源等改革措施，调动了学生学习的积极性，提高了学生动手实验能力。

关键词：康养文旅；数据挖掘；课程改革

Exploration of Data Mining Curriculum Reform in the

Context of Health and Wellness Tourism

Zhang Yue Ning Yufu Yang Feifei

Shandong Youth University of Political Science ShandongJinan 250103

Abstract：The course of 'Data Mining' is a core course in the Data Science and Big Data Technology major at our school.Its aim is to cultivate talents who can use data mining techniques to achieve digitalization and intelligence in the health，wellness，and tourism industries.To address the problems that exist in the classroom teaching process，reform measures such as optimizing course assessments，reasonably arranging teaching content，and expanding teaching resources through multiple channels have been proposed.These measures have stimulated students' learning enthusiasm and improved their practical experimental ability.

Keywords：Health and wellness tourism；Data mining；Curriculum reform

众所周知，康养文旅产业是指以健康养生、休闲旅游、文化传承等为主要内容的综合性产业，数字化、智能化是康养文旅产业发展趋势之一，而数据挖掘是实现康养文旅产业数字化、智能化的必由之路。（剩余4797字）