数字经济背景下短视频赋能江油红色文化研学旅游的发展路径研究

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关键词数字经济；短视频；江油红色文化；研学旅游中图分类号F592.7文献标识码A文章编号 0517-6611（2025）20-0204-05doi：10.3969/j.issn.0517-6611.2025.20.044

AbstractIneotetofdigialcooyJangouCityuanProvince，elyingonthicedulturalresoucestovelodul turestudyourism，ascheedceainesults，utfcestehallngesofrsouceintegrationmarketingndouristexperceAsa mergingmediu，shortvideoplasanimporantoleindmand，supplyandcommunicationthoughcontentiovation，ommunicatioi vationandinteractieupgadingringingewoporunitsforJangou’sdculurestudytour.asedontoryofeditoloy powerent，tissdyoposaisioaatetcovigoetproductioalntdhosupportdusl integrationdgeioudtvissuctiofetldtepd establishentofo-boderoicalsTesdystaceterandvalueandketcompetiveessofJagou’sdcul turestudytourwithteelpofshortvideosandpromoteteinheriaceofrdcultureandthesustaiabledevelopmentofregioalonoy.

KeyWordsDigital economy;Short video;Jiangyoured culture;Study tour

在数字经济与文旅产业深度融合的背景下，江油市凭借其丰富的红色文化资源，如红军胜利纪念碑、青林口红军桥等，积极发展红色文化研学旅游，旨在传承红色基因并促进地方经济快速发展。（剩余11832字）