游客感知价值·地方依恋与行为意向作用机制研究

——基于西江苗寨“高山流水”敬酒场域游客的视角

打开文本图片集

关键词感知价值；地方依恋；游客行为意向；高山流水；西江苗寨

中图分类号F304.1 文献标识码A

文章编号 0517-6611（2025）20-0109-06

doi：10.3969/j.issn.0517-6611.2025.20.023

AbstractTourits’perceivedvalue，placeatachment，andbehavioralintentionareimportantcontentsoftourismresearch.Exploringte pathelaionshietwnthtasimporatgudingsigiicaceforteoeratioadmangemetofestiatiotourismproductsnts regard，thestudyothouitsepereigteieproductsofijiagiVilg“HghoutainsndFoingWaterseuey object，structalquatioodelwitperceiedvausteteedntvarable，laceaachntastedatondavialtetio astheoutcomevariablewasconstructed，andthe hypothesizedodelwastestedusingAMOSsofwareThehypothesizedodelwastestedusing AMOSsoftware，andthersultsshowedthatthethdimensiosofpercevedvaleonlyadasignificantpositiefetonplaceaacnt， butotonplaceidenityandtourists’ehavioralintentionAmongthetodimesiosoflocalatachent，tedimensioofcaldepedence hasasignificantpositiepactolocalidtitydlocalepedelydilttoustavioaliteostouh sionoflocalidentity.Thisindicatesthatplaceatachmentplaysafullymediatingroleiperceivedvalueandbehavioralintention.

KeywordsPerceivedValue;Placeatachment;Touristbehavior intention;Structuralequationmodel;Xijiang Miao Villge

近年来，西江千户苗寨依托独特的地方性互动文化，成为越来越多游客沉浸式体验的乡村旅游目的地。（剩余10774字）