文化意识培养下的中职电子商务课程思政探究

Exploration of Ideological and Political Education in the E -- Commerce Curriculum for Secondary Vocational Schools under the Cultivation of Cultural Awareness

Wu Mingxia

（Quanzhou Overseas Chinese Vocational School，Quanzhou，Fujian 362000）

Abstract：Curriculum-based ideologicaland politicaleducation isacomprehensive educational philosophythat advocates constructinganeducationalframewrkinvolving allfacultyallprocessesandalloursesItfousesonthecollboatinan integrationbetweenvariouscourses andideologicalandpoliticaleducationaiming toachieve thefundamentaleducatinal taskoffosteringvirtueandcultivatingtalentItisanessentialcomponentoftheeducationsysteminthenewerathatreturns to the essenceofeducation.Theimplementationofcuriculum-basedideologicalandpoliticaleducationdirectlyreflects the applicationofideologicaleducationencompassngtheteachingoftheoreticalknowledgetheconstructionofvaluecncepts， andthe sublimationof spiritualpursuits.Underamulti-dimensionaleducationalstructure，teachersneedtocombineexplicit andimplicitmethodsofideologicaleducation，fosteringacooperativerelationshipbetweencurrculumeducationandideologicaleducationtoachievethegoaloffostering virtueandcultivatingtalent.Thispaperprimarilyfocusesonideologicaland politicaleducationinthee-commercecurriculumforsecondaryvocationalscholsunderthecultivationofculturalawarenessItexploresthediffcultiesofimplementing ideologicaleducation inthee-commercecurriculumandfurther examines the structure of curriculum -based ideological education in this context.

Keywords：CultivationofCulturalAwareness；E-Commerce inSecondaryVocational Schools；IdeologicalandPoliticalEducation； Exploration

电子商务指的是依靠电子工具进行的商务活动，在因特网开放的网络环境下，线上能联通世界各地的交流平台为买卖双方提供了一个无需见面就可以进行商贸活动的空间，各种系统、技术、应用软件的研发也逐步提升了网上购物、网上交易的便利性与安全性，让以网络和信息技术为核心的线上商务贸易成为一种潮流，也让电子商务成了高等教育和职业教育共同的热门学科，中职电子商务专业的设置就旨在培养具备电子商务运营能力的技术技能人才。（剩余4434字）