文化自信背景下潍坊市“非遗”传承活化路径研究

摘 要：文化自信是非遗保护和传承的重要动力，是非遗创新和发展的重要支撑，也是非遗走向世界的重要保障。结合时代发展需求对潍坊市丰富的非遗资源进行活化创新和价值增值，应从政府支持、文化创新、聚焦受众、艺术引导、扩大辐射等方面着手开展。只有让非遗“活起来”“火起来”，才能真正实现非遗的可持续发展。

关键词：文化自信；潍坊；非遗；传承活化

Research on the Pathways for the Inheritance

and Revitalization of Intangible Cultural Heritage

in Weifang City under the Background of Cultural Confidence

Liu Deya Gao Feng Cui Yanyin

（Weifang Vocational College，Weifang，Shandong 261041）

Abstract：Cultural confidence is a crucial driving force for the protection and inheritance of intangible cultural heritage （ICH）.It is also a significant support for the innovation and development of ICH，as well as a vital guarantee for its international recognition.In line with contemporary development needs，the activation，innovation，and value enhancement of Weifang City’s rich ICH resources should be approached from various angles，including government support，cultural innovation，audience engagement，artistic guidance，and expanded outreach.Only by making ICH “come alive” and “gain popularity” can we truly achieve its sustainable development.

Key words：cultural confidence;Weifang;intangible cultural heritage;inheritance and revitalization

文化自信是基于当代中国发展的现实提出来的，同时又是对中华文明深切的价值关切，对于走向现代化的中国来说，文化自信既是文化理念又是指导思想。（剩余4034字）