乡村振兴视域下农产品直播电商人才培养路径研究

——以网店运营与管理课程为例

中图分类号：F323 文献标志码：A 文章编号：2096-9902（2025）12-0130-04

Abstract：AgainstthebackdropoftheRuralRevitalizationStrategy，live-streaminge-commerceofagriculturalproductshas emergedasasignificantforcedrivingruralindustrialdevelopmentandincreasingfarmersincome.Basedonthis，thestudyfirst explorestheintrinsicrelationshipetweenruralrevitalizationandagriculturalproductlivestreamingeommere.Itrecogizesthat theRuralRevitalizationStrategyimposeshighrdemandsonagriculturalproductlivestreaming-commerceintersof industrial upgradingandincomegrowthforfarmers.Simultaneouslyagriculturalproductlive-streamingecommercepowerfulladvancesthe RuralRevitlizatinStrategybyexpandingsaleschannels，hancingbrandrecogitionandstimulatingtedevelopmentofelated industries.Subsequently，thestudyexaminesthepivotalroleoftheOnlineStoreOperationandManagementcourseincultivating talentsforagriculturalproductlive-streamingecommere.Finallitexplorestalentdevelopmentpathwaysthroughoptiizingthe curiculumsystem，strengtheningpracticalteachinganddeepeninguniversityenterprisecollboration，aimingtocultivatehigh quality e -commerce talents for rural revitalization and promote rural economic development.

Keywords：ruralrevitalization;agriculturalproduct;live-streaminge-commerce;talentcultivation;onlinestoreoperationand management

自2017年党的十九大报告提出乡村振兴战略以来，乡村振兴战略一直是我国解决“三农"问题、推动农村地区发展的核心战略。（剩余6476字）