乡村振兴背景下以“互联网 +^∗ 为载体助力纳雍绿茶产品销售研究

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中图分类号：F323 文献标志码：A 文章编号：2096-9902（2025）12-0001-05

Abstract：Taking theNayong green teaproductsin Bijieasanexample，wewillutlizebigdataanalysisonline tostudy consumers'consumption behaviorsand intentions，andscreenoutthetargetcustomergroups.Wewillcollboratewithnewmedia platformsand InteretcelebritestopromoteNayonggreenteaproducts，aimingtoenhancethepopularityoftheseproducts. Meanwhile，wewillcaryoutoflinepromotionalactivities.Byorganizingevents，wecanatractteaenthusiasts，whichintunwil boostthedevelopmentoftheteafarmerindustryinNayong.Ultimately，wewillestablishateaculturethroughtheonlineand fflinetea-drinkingpartyactitymodel.Intheend，teaculturewasestablishedthroughtheonlineandoflineteadrinkingpartyactivitymodel，andNayonggreenteaproductswerebroughtintovariousfieldsbytalkingaboutteaculture.Inthis way，Nayonggreenteaproductswerepromotedthroughcommunication，therebyhelpingNayonggrenteaproductsentera broader market.

Keywords： Internet;Nayong green tea product; tea culture; tea industry; big data; e-commerce

党的十九大报告提出“实施乡村振兴战略”，强调产业兴旺是重点，要构建现代农业产业体系、生产体系、经营体系。（剩余7865字）