农村电商赋能乡村振兴的网络营销价值及策略创新研究

中图分类号：F323 文献标志码：A 文章编号：2096-9902（2025）12-0023-04

Abstract：Underthecomprehensiveadvancementof theRural Revialization Strategy，rurale-commercehasbecomedeply integratedintoruraleconomicdevelopmentthroughitsuniquedigitalmarketingadvantages.Byexpandingagriculturalproduct saleschannelsviaonlineplatformsandemployinginteractive，scenario-basedmarketingaproachestocaptureconsumeraention， ithasestablishedacolaborativeandeffcientinnovativedigitalmarketingmodel.Thedemonstratedmarketingvaluenotonly enhancesthequalityandcompetitivenessofagriculturalproductsbutalsosignificantlyadvancesthebranddevelopmentofrural e-commerceiself.Strengtheningiovativethinkingandbrandawarenessruralecommercemarketingmusttranscendtraditional marketinglogicandgrouditselfinthedemandforagriculturalproductstocontiuouslypromotetheconnotativedevelomntof rural e-commerce.Against this backdrop，this paper analyzes the role of rural e- commerce marketing in rural revitalization and itsassociatedchallnges.Fromtheperspectiveofmarketingstrategyinnovation，itemphasizestheneedtocontinuouslyexpand agriculturalproductmarketinghannelsandoptimizee-commerceservicesystemswhileintensifyingbranduildingforruralecommerce，thereby better facilitating rural revitalization.

Keywords：rural e-commerce；agricultural product；rural revitalization;digital marketing;brand economy

随着网络化技术的广泛应用，现阶段营销模式发生重大转变，网络化营销通过广泛受众、数据驱动、内容创新和用户体验等，持续优化营销效果。（剩余6264字）