演出票务市场 “退票”壁垒的破局：标准化服务规则的构建与实施

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Breaking through the Barriers of“Refund”in the Performance Ticketing Market： The Construction and Implementation of Standardized ServiceRules

HU Yunjin （ZhejiangPerformingArtsGroup TheatreManagementCo.，Ltd.）

Abstract：Since theendof2O22，China’s economyandsocietyhave fullyreturned tonormaloperation，andtheoffline culturaland entertainmentconsumptionmarkethasrecoveredrapidly，with theexplosivegrowthof theperformance ticketing market.However，atthesame time，thelag inticketing service standards has become increasinglyprominent， and the problemof“diffculty inrefunding tickets”has becomeamajor challenge that hinders market development and the protectionofconsumers’rightsand interests.Taking thephenomenonof“difficulty inrefundingtickets”in the performance ticketing market asastarting point，this paper deeply analyzes thecurent industry situation and systematically demonstrates theurgencyand profound value ofconstructingand implementing standardizationof ticketingsystemservices.The implementationof ticketing service standardizationwillnotonlyhelpregulate theorder oftheperformance marketand protectconsumers’legitimaterightsand interests，butalsopromote the high-qualityand sustainable developmentof the performanceindustrywhich helps improve theoverallqualityof performanceticketing services，and createafairandorderlymarket environment.

Keywords：performance ticketing;servicestandards;marketregulations;consumerrights;industrydevelopment

0 引言

2022年末，我国经济社会全面恢复常态化运行，线下文娱消费市场迎来强劲复苏。（剩余10096字）