多元异构耦合网络中竞争性舆情信息传播研究

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关键词：网络奥情；信息传播；多主体仿真；耦合网络；SEIR模型

中图分类号：TP391.9 文献标志码：A 文章编号：1001-3695（2025）07-027-2123-09

doi：10.19734/j. issn.1001-3695.2024.09.0459

Abstract：Aimingatthecompetitionofpublicopinioninformationduringcros-platforminteraction，thispaper proposed the propagationtolawanalyzethecompetitivepublicopinioninformation incouplednetwork．Introducingopinion dynamicson thebasisofSEIRmodel，thispaperaddedpositiveandnegativeinformationdisseminators.Then，itbuiltacouplednetwork basedonsmallworld network anddirectedscale-free network to meetcurent social characteristics，andconstructeda SEPNCRmodelforthecompetitivepublicopinioninformation dissemination inmultivariateheterogeneouscouplednetwork．This papersimulatedandanalyzedtheefectofsingledualplatform，informationcontent，andindividualheterogeneityintecouplednetwork，exploring theroleof mediaguidanceand governmentinterventions.Thesimulationresultsshowthatthemodel describesthediseminationprocessofcompetitivepublicopinion information inmultivariate heterogeneouscouplednetwork. Comparedwithsinglenetworks，theinteractionbehaviors incouplednetwork enhancethescaleandspeedofopiniondissemination，increasethedegreeof informationdiversityandallviateinformationhomogeneity.Theemotionalcolorandsesitivity of informationdirectlyafectthecompetitivesituationofpublicopinioninformation.Mediaguidanceandthetimingof goverment interventionhaveasignificantefectoncontrollng thedisseminationofpublicopinion.Thestudyprovidesatheoretical basis fortheanalysisof theevolutionofonlinepublicopinionandascientificdecision-making referenceforpublicopinion guidance and governance

Key Words：Internet publicopinion；information dissemination；multi-agent simulation；couplednetwork；SEIR model

0 引言

网络舆情是以互联网平台为载体，民众表达具体认知、态度及情感意见的集合，是现实社会舆情在网络上的一种表现形式[1]。（剩余22766字）