直播带货模式在乡村振兴中的应用探讨

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中图分类号：F323 文献标识码：A 文章编号：0488-5368（2025）07-0093-04

Exploration of the Livestream E - commerce Model for Agricultural Products under Rural Revitalization Strategy

CAO Juanjuan （Zhaoqing Medical College，Zhaoqing，Guangdong526ooo，China）

Abstract：In the context of rural revitalization，livestreaming of agricultural products as an emerging marketing model has effctively expanded sales channels，boosted the vitalityof the rural economy，and enhanced the brand awareness of agricultural products.However，this model faces several challenges in its development，includinghomogenized content，qualityand safety risks，a shortage of qualified personnel，and an underdeveloped logistics system. This paper systematically examines the current status， impact，and challenges of agricultural product livestream e- commerce，proposing optimization strategies such as enhancing content innovation and brand communication，establishing aquality traceabilitysystem，cultivating profesional livestreaming talent，and improving logistics systems. The goal is to promote the sustainable development of the livestream e -commerce model for agricultural products， providing strong support for rural revitalization.

Key Words： Rural revitalization；Agricultural products；Livestream e-commerce；Marketing model

引言

随着我国乡村振兴战略的深入推进，农村经济的多元化发展成为重要议题。（剩余6348字）