基于网络文本分析的旅游景点游客感知研究

——以苏州博物馆为例

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中图分类号：F592.7 文献标识码：A 文章编号：1004-0714（2025）07-0115-05

Abstract：As the overall development of museums continues toimprove，thedevelopment of museum-based cultural tourism has been rapid.The visitor experience and emotional perception of the audience affect the qualityof the museum'svisitor experience，whichinturn greatlyaffectsthedevelopmentof museum tourism. This paper uses thecontent analysis method toanalyze thecontentof tourists‘onlinereviews of Suzhou Museumastheobjectofanalysis andconduct esearchion themuseum^svisitor perception.Itis found that the overallvisitor perceptionof Suzhou Museumisgood，andtheproportionof negativeemotionsofvisitorsis 6.7%.This studygoes ontoanalyzethefactorscontributingtotheirnegativeemotions andthen proposes targeted improvement strategies to improve the quality of thevisitor experienceat the Suzhou Museum.

Keywords：Suzhou Museum;Visitor Perception;Content Analysis

一、引言

随着互联网与社交媒体的飞速发展，网络已成为游客分享旅游体验、表达个人感知的重要平台。（剩余7143字）