新质生产力重塑文化旅游产业策略

——以浙江省嘉兴市文化旅游产业为例

中图分类号：F592.7：G127；G124 文献标识码：A 文章编号：1004-0714（2025）07-0079-04

Abstract：Thetraditionalculturaltourismindustry iscurrently facing challenges of intensifying homogenization，inadequateintegrateddevelopment，andlimited sustainabledevelopment.Inthecontextof it， this paper explores theuseof newqualityproductivity（NQP）asa principleto promotethetransformation and upgrading of the cultural tourism industry.To address these challenges，this paper proposes to guidethe transformation and upgrading of the cultural tourism industry with NQP.Taking Jiaxing，Zhejiang as an example，this paper conductsan in-depthanalysis of how NQP empowers Jiaxing’scultural tourism industry from fouraspects：technological innovation breakthroughs，innovative allocationof production factors，deep industrial transformation，anditechnological innovation drive.Meanwhile，focusing on five key areas includingtechnologicalinnovation and integratedapplication，resource allocation and production efficiency enhancement，cultural connotationexcavationand inheritanceanddevelopment，regional collaborationand co operationmechanismestablishment，aswellassustainabledevelopmentand greentransformation，thispaper reveals the current difficulties faced by Jiaxing's cultural tourism industry and proposes corresponding paths.The aim is to lead Jiaxing’s cultural tourism industry toa higher level through the perspective of NQP.

Keywords：New Quality Productivity：Cultural Tourism Industry; Industrial Upgrading and Transformation

一、引言

在全球化与信息化的时代背景下，文化旅游产业作为国民经济的重要组成部分，正面临着前所未有的发展机遇与挑战。（剩余7709字）