自媒体经济助推乡村振兴的困境与对策

中图分类号：F323.2 文献标志码：A 文章编号：2096-9902(2025)15-0111-04

Abstract:Thedevelopmentof thewe-mediaeconomyhas brought greatopportunitiestoavastnumberofruralareasand hasbecomeanimportantdrivingforcefortheruralrevitalizationstrategy.Undertheruralrevitalizationstrategy，weshould recognizetheadvantagesofthewe-mediaeonomy，broadentheapplicationspaceofthewe-mediaeconomy,fullstimulaterural resources,andmakethemostofwe-mediaplatforms.Atthesametime,theaplicationofthewe-mediaeconomyinruralareas alsofacesmanychalenges，includingimperfectinfrastructure,unevenqualtyofcontentcreation，andshortageofprofesional talents.Inresponsetothesechallnges，itisnecessarytostrengtheninfrastructureconstructionimprovethelevelofcntent creation,andcultivateandintroduceprofesionaltalents，soastoenablethewe-mediaeconomytobeterpromoterural revitalization.

Keywords:NewEra;RuralRevitalization Strategy;we-mediaeconomy；developmentdilemmas;countermeasuresoptimization

自媒体经济是指基于自媒体平台而产生的一种新型经济模式，它以个体或小型团队为主体，通过在自媒体平台上创作、传播有价值的内容，吸引粉丝关注，进而实现商业变现的经济活动。（剩余7081字）