金融保理赋能农产品销售：以标准化促路径优化

Financial Factoring Enables the Sales of Agricultural Products： Standardization Promotes Path Optimization

WANG Yan-nan （Sichuan University of Media and Communications）

Abstract： In themodernagricultural system，thesales of agriculturalproducts face many challnges，suchas tight capital chain，asymmetric market information and low supply chain effciency.Financial factoring，as an innovative financialtooleectivelyalleviatesthefinancialpressureofagriculturalsuppliers andoptimizesthe sales pathby standardizing accounts receivable financing services.The purpose of this paper is to deeply explore how financial factoringcanpromote theoptimizationofagriculturalproduct salespaththroughstandardizationprocess，soas tohelp the steady development of agricultural product sales industry.

Keywords： agricultural product sales， financial factoring， standardization

0 引言

1农产品销售面临的挑战

信息化时代背景下，我国农产品销售行业遭遇多种挑战，包括资金链紧张、市场信息不对称、供应链效率低下等。（剩余3929字）