乡村旅游服务质量标准化提升策略研究

Research on the Standardization Improvement Strategy of Rural Tourism Service Quality

DU Xue-li1 GUO Shuai2

（1.Party School of the Communist Party of China Hulunbuir Municipal Commitee； 2.Minzu University of China）

Abstract： Withtherapid development ofruraltourism， improving service quality has becomeakey factorofattracting tourists and promoting sustainable development.In rural areas，strengthening the standardization of service quality not only facilitates thehealthy development of the rural tourism industry but also contributes to the branding of rural tourismand the effective growth of the rural tourism economy.Therefore，thisarticle takes standardization as the entry point，proposes strategies such as standardization of service facilities， normalizationof service processes， diversification of product development， and institutionalization of managementmechanisms.Itaims to promote the high-quality development of rural tourism，enhance touristsexperience， andfacilitate the continuous growthof enterprise competitiveness.

Keywords： rural tourism， service quality， standardization， improvement strategies

0 引言

近年来，随着人们对自然和文化体验需求的增加，乡村旅游逐渐成为热门的旅游形式。（剩余4268字）