社交媒体电子竞技赛事共情传播的生成逻辑、情感表达与实现路径

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中图分类号：G899 文献标志码：A 文章编号：1004-0560（2025）04-0138-07

DOI：10.12163/j. ssu.20250080

Empathetic Communication of Esports Events on Social Media ： Generation Logic， Emotional Expression and Implementation Paths

WANG Xiaochen，LI Xiaomeng （School of Management and Journalism，Shenyang Sport University，Shenyang 1101O2，Liaoning，China）

Abstract：The empathetic communication of esports events on social media serves as a crucial mechanism for promoting esports culturecommunication and facilitatingaudience emotional engagement.Using the methods ofcontent analysis and expert interviews，this study grounds onthe theoretical framework of empatheticcommunication to examine the empathetic communication phenomenon observed in the 2023 League of Legends World Championship on Sina Weibo and explore the generation logic，emotional expresion and implementation pathsof empatheticcommunication in esports eventson social media.The findings indicatethat thegeneration logic stems fromtheconvergenceof social mediaand esportsevent attributes.The empatheticsubjectsof esports eventson social mediaexperienceemotional resonanceand express inner sentiments，interpretand articulate their viewpoints with lasting emotional engagement，anddevelopaltruisticemotions that extenditoreal-lifecontexts inthree stagesofemotionalcontagion，perspective-takingand empatheticconcern.Underthe interplayofmultiplefactors，includingtheesports eventdomain，diversifiedempatheticcontent，audiencecharacteristicsand social media characteristics，empathetic communication in esports is realized on social media.

Key words ： social media; esports;empathetic communication ; emotional expresson ;event audience

自2015年《电子竞技赛事管理暂行规定》颁布以来，我国电子竞技行业发展有了明确的纲领性规范。（剩余11183字）