具身智能赋能体育消费数字化转型研究

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中图分类号：G80-052 文献标志码：A 文章编号：1004-0560（2025）04-0109-08

DOI：10.12163/j. ssu.20250027

Research on Embodied Intelligence Empowering Digital Transformation of Sports Consumption

CHANG Dingyi1'²，CHEN Hong1，2 （1. School of Sports Economics and Management，Tianjin University of Sport，Tianjin 301617，China; 2. Tianjin Sports Industry Research Center，Tianjin 3O1617，China）

Abstract：Embodied intellgenceempowersthedigital transformationof sportsconsumption，whichisanewengineforthe transformationof sports industry.Byusing the methods of literature reviewand logical analysis，this paper systematically analyzesthelogical paths and practicalchallenges of embodied intellgence empowering thedigital transformationof sports consumptiononthe basisofclarifying theconnotationof embodied inteligenceandprovides practicalpaths.In termsof the logical paths，thefour-dimensional mechanismofdigitaltechnology-driving，marketdemand-puling，industrial ecosystemlinking and policyenvironment-promoting efectively promotes the digital transformation.Interms of practical challnges， it ismanifestedastheobstructionofkeytechnologies，theimbalanceofsceneadaptation，theweaknessof industrial collaborationandthelagof institutionalframework.Intermsof practicaldirections，effortsshouldbemadetolead breakthroughs incore technologies soas to strengthen theunderlying technologyecosystemof digitalconsumption;to strengthen the guidance ofconsumer demand so as to cultivate new scenes and new businessforms of digital consumption;to improve thecollaborative mechanismof the sports industry soas to promotecross-border integrationand developmentof sportsindustry;and to improvethe institutional guaranteeand standardsystem soas tostrengthenthe guidingroleof policies.

Keywords：mboiedintellgece;sortsonsumptio;digitaltranforation;digitalconsmptonenariondustrialitgatio

2024年12月，中央经济工作会议强调，“大力提振消费，提高投资效益，全方位扩大国内需求”。（剩余13600字）