“走出去”战略背景下中华优秀传统体育文化数字化研究

关键词：中华优秀传统体育文化;数字化;数据要素；文化传播；文化消费；文化治理中图分类号：G812文献标志码：A 文章编号：1004-0560（2025）04-0124-07DOI：10.12163/j. ssu.20250373

Digitization of Chinese Excellent Traditional Sports Culture Under the Background of " Going Global" Strategy

DU Changliang，YIN Zijun （School of Sports Science and Physical Education，Nanjing Normal University，Nanjing ，Jiangsu，China）

Abstract：Digitization is an indispensable path topromote“going global”of Chinese excellent traditional sportsculture.By usingthe methods of literature review，field research and logical analysis，the paper analyzes the operation mechanismof Chinese excellent traditional sportsculture infour aspects ofdataelementvalue，digital culture disemination，digitalculture consumption anddigitalculture governance，explores thepracticalobstaclesto thedigitizationof Chineseexcelent traditional sportscultureandproposesthepracticalappoaches.ItfindsthatthedigitizationofChineseexcellnttraditional sports culture is faced with the leakage of user privacyand theemergence of the digital divide;deconstruction of cultural values and alienation of symbolic content;the insuficient digital elementsandthe prominent peer group effects;and the declinedcollaborativegovernanceandthe limited spatialspillover.Accordingly，it proposes thepracticeapproachesuchas leveragig thepositiveeffectsof dataelementsaround technology，organizationandenvironment，enhancing the global accessibilityofculturethroughvirtualscenariosanddigitalmemory，coordinating theallcationof digitalelementsto balancethe supplyand demand of theculturalconsumption market，and creatingacolaborativedigital govermance model to enhance the international discourse power of cultural governance.

Keywords：Chineseexcelenttraditionalsportsculture；digitization；dataelement；cultural dissmination；cultural consumption ; cultural governance

推动中华优秀传统体育文化“走出去”是体育促进铸牢中华民族共同体意识的必由之路。（剩余12941字）