基于价值链的农产品品牌竞争力增值机理与提升路径

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关键词价值链；农产品品牌；增值机理；政策路径

中图分类号S-9文献标识码A

文章编号 0517-6611（2025）23-0231-04

doi：10.3969/j. issn. 0517-6611. 2025.23. 048

开放科学（资源服务）标识码（OSID）：

The Value-added Mechanismand Path forEnhancing theCompetitivenesofAgricultural Product Brands Based onthe Value Chain LI Dong-mei，BIAN Ji-lan（Heilongjiang Bayi Agricultural University，Daqing，Heilongjiang 163000）

AbstractAgainstthbackdropoftesupply-sidstructuralrefoinagriculture，enhancingthompeitivenessofagriculturalproduct brandshasbecomeakeypathfortheentireindustrialchaitoachievevalue-adedBasedonththeoryofvaluechain，thispapercoucts ananalyticalframeworkoftetrelinksof“production-ciclato-cosumption”，andsystematicallalyzstevalue-adedhism andconstraintbotlecksoftecompeitiveessofagicualproductbrandsTheesultssothat：Standardzatioatteproductiod providesafoundatiofrrandprebyducigmargialcosts；Digializatioatteiculatiodsortestheciatochaough theimprovementofcoldhaincoverageandhedirectsupplyodelofommec，ducesthelossateofagcuralproducts；elackof atrust systematthconsumptionendleadstoambiguousbrandrecogition.Inresponsetoteaboveproblems，aprogresiveimpovement pathisroviddadadiodalattpuctdrurestuctodialtiatilaidst systemconstructionattheconsumptionend，and policycoordinationsupportfrom thegovermmentandotherrelevantdepartments.

Key wordsValue chain ;Agricultural products brand;Increment mechanism;Policy path

2024年中央一号文件指出：“坚持产业兴农、质量兴农、绿色兴农。（剩余7924字）