果品区域公用品牌价值对农户收入的区域异质性影响

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关键词果品区域公用品牌；农户收入；区域异质性

中图分类号S-9文献标识码A

文章编号 0517-6611（2025）23-0196-04

doi：10. 3969/j. issn. 0517-6611. 2025. 23. 042

开放科学（资源服务）标识码（OSID）：

TheRegional Heterogeneity in the ImpactofFruitRegionalPublicBrandValueonFarmers’Income

LIUHong-yu，JAOXing-u（SholofEconomicsandManagement，HeilongjiangBayiAgriculturalUnivesiy，Daqing，Helojng ）

AbstractFocusingonteregioaldiferentialefectsoffuitregionalpublicrandvalueonfarers’income，utlnganeldatafrom China’sastentralndestegistwee16d.ulti-dicatorgaicalalsisodasmplodtoalte intrinsiclinagesetwenbandalueandfarers’incomegrowthTefdingindicatedsignificantdivergecesinegioalbrandvalueco versionpathways：whiletheeasteregionleadeditotalrandvalue，tsgrowthhadslowed，elyingona“techolog-market”ual-eel drive;thecentralregionboastedthehighestaveragebrandvalue，formingasynergybetweenmechanizationandbrand-drivenincomegrowth; meanwhile，thewesteregonexperiencdrapidbrandvaluegrowthbutsuferedfromlowconversionfencyduetoinfrastructurlagsnd extensieexpasioeasismosatedatgioaleterogeeitytossuchshaatiolvelshardalesdub zationratesdirelyonstrainsteficiencyoftranslatingrandValueintofarers’incoeheresearchsuggststatthatdirtated strategiesshouldfatedincodaceigioalcaractestisestegionouldpotiechologcalupgadgad dustrialchainetesionteentralregineedstotiesaleficdiskmaagentndthwestegionustddreifr sructurebotlclaiealaueolyoioallatisldbgdc resource allocation，ultimately achieving high-quality development of the fruit industry.

KeywordsFruitregional public brand;Farmers’income;Regional heterogeneity

果业作为我国农业种植体系中的关键组成部分，其产业规模仅次于粮食与蔬菜产业，位居第三大种植产业之列。（剩余7768字）