“反内卷” 背景下钢铁行业创新差异化盈利模式研究

RESEARCHONINNOVATIVEDIFFERENTIATED PROFITMODELSINTHESTEELINDUSTRY UNDERTHEBACKGROUNDOF“ANTIINTERNAL COMPETITION"

Jiang XiaoyuWen BaohuaWu Yujun Zhang Lin （Guangxi Liuzhou Iron and Steel Group Co.，Ltd.Liuzhou545ooo，China）

Abstract：Thearticleexplores thedrawbacksof the traditionalprofit model inthesteel industry inthecontextof China'ssupplysidestructuralreformand "anti internalcompetition".Itelaboratesonthenecessityof differentiated transformation from "scale expansion"to "value creation"，and proposes adiffrentiated profit model system inthree dimensions："policycompliance and capacityoptimization"，"value creationand industrial chaincoordination"，and "financial toolsandrisk management".Steel enterprisesbreak throughthe trapof "internal competition"byactively reducing production，deepening production，extending service chains，andusing financial tools，and explore the "blue ocean"of non price competition，ultimatelyachieving high-quality transformation and development of "high-end， intelligent，and green".

Keywords：steel industry;anti involution; differentiated competition; profit model; value creation

0引言：行业“内卷化”的挑战与破局的迫切性

中国钢铁行业是国民经济的重要基础产业，在过去几十年取得了世界瞩自的成就，已连续多年稳居全球钢铁生产和消费首位。（剩余4967字）