新能源汽车经销商O2O融合营销流量增长路径探究

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中图分类号：U469.7 收稿日期：2025-08-12

DOI： 10.19999/j.cnki.1004-0226.2025.11.020

An Exploration of the Growth Path of O2O Integrated Marketing Traffic for New Energy Vehicle Dealers

Li Dandan Zhu Zhu Xi'anAutomobile Vocational University，Xi'an 71o6oo，China

Abstract：Thispaper takesnewenergyvehicle（NEV）dealers astheresearch subject，andthroughliteraturereview，caseanaly sis，anddatastatists，itexamesththeoreticalfoudatioandcurentidustrypracticesofOOintegatedmarketig.Itelvesto theisues thatdealersfaceintraficgowth，suchasiadequateoieoflineintegrationandfragmentedconsumerexpernces.Ultimately，itproposesapracticalpathfortraicowthfroteedmensos：oliechaelotizationfinesearioioation andful-chaindataintegation.Teesearchidicatesthattoughulti-platfoontentoperatios，mmesivolixpice， anddata-drivenpreisedecomaig，itiosibletoetivelyeanetetraffcacqusiondonversieecyofealers O2O marketing.

KeyWords：New energyvehicles;Dealer;O2O integrated marketing;Traffic growth

1前言

根据中国汽车工业协会数据，2024年我国新能源汽车销量达1170万辆，同比增长 30.2% ，市场渗透率突破45% 。（剩余6303字）