基于MOA-TAM框架的居民节约集约用水行为影响因素研究

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关键词：节约集约用水;SOR理论;MOA模型;TAM;Dematel因果关系检验;南水北调受水区

中图分类号：TV213.4 文献标志码：A doi：10.3969/j.issn.1000-1379.2025.08.018

引用格式：，，.基于MOA-TAM框架的居民节约集约用水行为影响因素研究[J].人民黄河，2025，47（8）：109-14，122.

Research on the Influence Factors of Residents Conservation and Intensive Water Use Behavior Based on MOA-TAM Framework

ZHENG Ye¹，SU Zhaoxian²，FUHao³

（1.School of Foreign Languages，North China Universityof Water Resourcesand Hydropower，Zhengzhou 450046，China; 2.School of Publicand Management，North China Universityof Water Resources and Hydropower，Zhengzhou 450046，China; 3.School of Businessand Management，Yelow River Conservancy Technical Institute，Kaifeng 475Oo4，China）

Abstract：Inodertoexplorethedeep-seateddrivingfactorsandresponsepathsofresidents’conservationandintensivewaterusebehavio， aresearchframeworkofresidents’conservationandintensivewaterusebehaviorwasestablishedbyaplyingtheSORtheory.Meanwhile， MOA modelandTAMmodelwereintegratedtobildMOA-TAMframework，and717micro-suveydataof hereceivingareaofthSouthto NorthWaterDiversionProjectwreselected.StructuralquationmodelandDematelcausalityestmetodwereusedforaalysis.Tesults showthatadoptioniationandadoptionablitypostielyectsidentsoservationandintesieeavio；perceiedsofusead perceivedusefussplaafullediatigfectandcainediatingctbetweeadopoopporunitydresidents’onsevoadtensivebehavi；dotoporitysestegfntalitinealltdindopopps positiveimpactonoerdimensiosoftemodel.Itsuggests tatesidents’consevatioanditesiveateruseehavirscanbefosterdby strengtheningrsidents’motivatioandabilitycultiationpromotingeimprovementofresidents’perceptios，andptiingeteal condition support.

Keywords：conservatioandintensivewateruse；SORthory；MOAmodel;TAM;Dematelcausaltytest；eceivingareaofSoutht-orth Water Diversion Project

0 引言

党的二十大报告提出“实施全面节约战略，推进各类资源节约集约利用”。（剩余10518字）