基于说服模型中医文化素养调查与提升路径

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中图分类号：G642. 4 文献标志码：A 文章编号：2096-3181（2025）03-0345-05

Investigation and Improvement Path of TCM Cultural Literacy Based on Persuasion Model

HUANG Zixin1，ZHANG Jiamei2，WANG Li3

1. Qi-Huang Chinese Medicine School， Beijing University of Chinese Medicine， Beijing 102400， China; 2. School of Humanities， Beijing University of Chinese Medicine， Beijing 102400， China; 3. School of Life Sciences， Beijing University of Chinese Medicine， Beijing 102400， China

Abstract： Objective To understand the cultural literacy level of undergraduate students in traditional Chinese medicine （TCM） colleges and universities， explore the channels for obtaining information on TCM culture， and discuss improvement path based on persuasion model. Methods A questionnaire survey was conducted among freshmen， and the relevant statistical results were analyzed. Results 525 valid questionnaires were col⁃ lected. In terms of audiences， the score of TCM cultural literacy among freshmen in TCM colleges and universities is at a relatively high level， and there are significant differences in students’majors， place of origin， and whether they have benefited from TCM P<0.05 ）. In terms of persuasive scenarios， mobile internet access （76%） and computer internet access （48% ） are the main channels for students to obtain information on TCM culture. In terms of persuaders， official media （69% ） and colleges and universities （58% ） are the main publishers of information for students. As for the information， students are relatively satisfied with the content of communication， but there is still room for improvement. Conclusion Exploring the improvement of TCM cultural literacy among college students based on the persuasion model has theoretical applicability. By the collaborative efforts of various dimensions in the communication model， it is helpful to enhance students’TCM cultural literacy， in order to help achieve the goal of strengthening moral education and cultivating talents in colleges and universities.

Keywords： Persuasion model; TCM culture; Investigation and research; TCM colleges and universities

新媒体技术地飞速发展让复杂的多元文化得以迅速传播，渗透到了大学生学习与生活的方方面面，对大学生尚未成熟的价值观念必然产生潜在影响［1］。（剩余7057字）