乡村振兴背景下无为市农产品品牌建设

中图分类号[S-9] 文献标识码A 文章编号 1007-7731（2025）09-0141-04

DOI号10.1637/j.cnki.issn1007-7731.2025.09.032

AbstractTofurtherenhance theeffectivenessof county-level agriculturalproductbrand building，thecurrent situationof the developmentofagricultural product brands in Wuwei City，Anhui Province wasanalyzed，theexisting areas to be improved initsbuilding processwereexplored，and thecoresponding solutions wereproposed.Intermsof current situation，theresearch area has obvious advantages in the development of agricultural product brands，with continuous promotionof brand buildingand gradualimprovementofthebrand sales network system.In termsofareas to beimproved，there isa lack of awarenessinbuilding agricultural product brands，aneed toimprove thevalueof protection，anda low level of deep processing waiting tobe improved.Specific measures includes strengthening the construction of agricultural product brands，improving supplyquality，and enhancing theempowerment of agricultural festivals to enhance brand competitiveness;bystrengthening the supervision of the entire processof agricultural product production，focusing on improving the industrial development guarantee system，and developing modern green and effcientagriculture，aim to optimize the guarantee value enhancement system;by expanding the scale of agricultural product deep processing enterprises and developing agricultural characteristic industry clusters，aim to enhance the dep procesing capabilities of enterprises.This article provides areferencefor promoting the high quality development of agricultural product brands in relevant counties.

Keywordsagriculturalproductbrand; agricultural festival; rural revitalization;agricultural industrial cluster

农产品品牌是指以地域、产品、企业等为载体，通过建立品牌形象、提升品牌知名度和美誉度等方式，促进农产品销售的一种农业发展模式。（剩余5543字）