动漫IP赋能淮南八公山豆腐品牌建设路径分析

中图分类号[S-9];G127 文献标识码A 文章编号 1007-7731（2025）09-0138-03

DOI号 10.16377/j.cnki.issn1007-7731.2025.09.031

AbstractThecurrent statusof the Huainan Bagongshan tofu industryand itsbrandconstruction，as wellas the aplication of animation IP inempowering localcharacteristic industries were analyzed，andthe practiceof Bagongshan tofu animation IP design in brandenhancement wasexplored.Currently，challenges suchasinsuficient brand diferentiation，weak digitalcommunication，and inadequate industrial integration depth hinderthedevelopmentof the Bagongshantofu industry.Asanemerging cultural medium，animation IPofers innovative pathways for thecreative transformationof agricultural culturalheritage.Itservesasavital toolfor buildingruralcharacteristic industries， optimizing rural industrial structures，promoting economic transformation，and providingnew models forrural governance and public services.By integrating regional cultural，landscape，and industrial elements，animation IPcan shape culturalldistinctive brand images，attract younger consumer groups，andfoster the inheritanceand inovationof agricultural cultural heritage.Taking the“Doubao”animation IPasan example，the design of characters，derivative productdevelopment，and cultural industrial parkconstruction have achievedthe modern expresson of traditional tofu culture and industrial value transformation.The practice demonstrates that combining animation IP with local characteristic industries not only drives youthful brand dissemination but also establishes a“cultural empowerment + （20 industrial revitalization”dual-drivenmodel，ofering areplicable example forthesustainabledevelopmentof rural specialty industries.

Keywordsrural revitalization;agricultural cultural heritage;Bagongshan Tofu;anime IP

动漫IP作为新兴文化载体，为农业文化遗产的创造性转化提供了思路。（剩余3856字）