怀宁县蓝莓产业升级路径探析

打开文本图片集

中图分类号S663.9 文献标识码A 文章编号 1007-7731（2025）09-0001-03

DOI号 10.16377/j.cnki.issn1007-7731.2025.09.001

Exploration of the upgrading path of blueberry industry in Huaining County

CAO Liangyuan XIA Guojun XUAnmin CAO Haizhen WANG Huajun² （ Anhui Huaining County Blueberry Industry Development Service Center，Huaining 246121，China; ²Anhui Agricultural University， Hefei 23oO36， China）

AbstractTo promote the rapid development of the blueberry industrythecurrent situationof this industry development wasanalyzed in Huaining County，Anhui Province，the areas that need to be improved in the processof blueberry industryupgradingwaspointout，and the targeted development strategies were proposed.Intermsof current situation，the bluebery industryinthe researcharea is continuously expanding inscaleand upgrading intechnological applications;continuous improvement in processing capabilitiesand innovativedevelopmentof agriculture and tourism; activelycreating the characteristic brand has gradually improved itseficiency.Theareas that need improvement include limiteddevelopment space，low brand premium，and insuficienttechnologicalempowerment.Therefore，the following development strategies are proposed.Expand the developmentspace of industries and explore the cooperation model of“technical service+base from other counties";strengthen brandoperation，improve brand management system， and expand online and ofline sales channels； strengthen the industrial chain，introduce and cultivate leading enterprises，andenhance thelevelofdeepprocessng;strengthen technological leadership，promotedigitalagricultural technologies suchas waterfertilizerintegration，rain sheltercultivation，andsubstratecultivation.Thisarticle provides references for promoting the high quality development of blueberry industryandpromoting the developmentof“one county，one industry”characteristic industries.

Keywordsblueberry; agricultural characteristic industry; agricultural product brands; digital agriculture

蓝莓具有较高的经济价值和广泛的市场开发前景。（剩余3974字）