考虑消费者有限理性行为的易逝品定价策略

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中图分类号：F274 文献标识码：A 文章编号：1004-0714（2025）06-0143-04

Pricing Strategyof Perishable ProductConsidering Consumers‘Bounded Rational Behavior

QINQiuyul，LIHao1，2 （1.Shool SocietyDevelopmentudiesentero74，hongqingna）

Abstract：Considering perishable product markets with consumers’bounded rational behavior，this paper introduces bounded rational factors to describeconsumers’bounded rational behavior，constructs the pricing game model among platforms and consumers，platforms and retailers.This paper discusses the impact of twosided network effectsand consumers’bounded rational behavion on the equilibrium pricing and the expected revenueoftwo-sidedplatforms.Theresultsshowthat，nomatterhowthepricesofproductsvary，theplatform 'saccessfeesand expected revenueare positively cor related with thebounded rationality factor of consumers;thenetworkexternality parameters brougnt Tumbe Che two-sided platform havea significant impact on the equilibrium pricing and expected -sided platform.Whenithe price ofplatform productsisrelativelylow，theplatform accessfeesand expected revenuewill increasewith the increase of network externality parameters; when the price of platform products is relatively high，the platform'saccess fees and expected revenue will decrease withthe increase of network externality param eters.

ywords：Two-Sided Platform;Bounded RationalBehavior;Pricing Strategy;Duopoly Pricin

一、引言

在互联网技术和电子商务高速发展的当下，移动电商、移动互联网已经成为网络经济中的重要组成部分。（剩余6345字）