抖音短视频农业技术推广模式探析

中图分类号：S-1 文献标志码：A 文章编号：2096-9902（2025）08-0019-04

Abstract：WiththedevelopmentofinformationtechnologytheTikTok ShortVideoinformationtechnologyplatformhasbeen widelyusedinagriculturaltechnologypromotion.Throughresearchandanalysismethods，thispaperinvestigatestheshortcomings inthefieldoftraditionalagriculturaltechnologypromotion，theproblemsexistinginTikTok ShortVideoinagriculturaltechology promotionandthefeasibilityofapplication，aiming toimprovetheeficiencyofagriculturaltechnologypromotion.Throughthe agriculturaltechologypromotionmodelofTikTokShortVideowecansolvetheproblemsofinsuffcientalocationoftechnical promotionpersonnelinthefieldofagriculturaltechnologypromotion，limitedfundsforrelatedpromotionprojects，andsmall communicationaudiences，whichcanefectivelyfilthedeficienciesintefieldofagriculturaltechnologypromotionandimprove the effciency of agricultural technology promotion and the application effect of agricultural technology.

Keywords：agricultural technology promotion； TikTok； feasibility；problem； suggestion

农业技术推广是指通过试验、示范、培训、指导及咨询服务等，把应用于种植业、林业、畜牧业、渔业的科技成果和实用技术普及应用于农业生产的产前、产中、产后全过程的活动。（剩余6547字）