乡村振兴战略背景下广西壮族“那"文化的数字化传播与 创新发展研究

中图分类号：F321.32 文献标志码：A 文章编号：2096-9902（2025）08-0010-05

Abstract：BasedontheRural RevitalizationStrategy，thispaperfocusesonthedigitaldiseminationandinnovative developmentofGuangxi Zhuang"Na"culture，striving topromotetheinheritanceandprotectionof GuangxiZhuang"Na"culture inthecontextofthenewera，andatthesametimepromotethedeepintegrationofruraleconomyandsociety.Through literaturereview，fieldresearchandcaseanalysis，theresearchsystematicallysoredoutthevalueimplicationsandcurentmain problemsofthedigitalcomunicationandinnovativedevelopmentof"Na"culture，andpointedoutobstaclessuchasinsuicient depthofresourcedevelopment，monotonouscommunicationformsandlackofcollaborationmechanisms.Theresearchresultsshow thatdigitaltechnologycangive"Na"culturenewformsofexpresion，anddiversifiedcommunicationmethodscansignificantly enhanceitsinfluenceandmakeitmorewidelyintegratedintoruralrevitalizationpractice.Inresponsetotheaboveproblems， thispaperproposesaseriesofspecificstrategies，includingincreasinginvestmentindigitalinfrastructure，usingadvanced technologiessuchasVRandARtoenrichculturaldisplaymethods，promotingtheapplicationofnew media formssuchasShort Videoandlivebroadcastsinthecommunicationprocessandestablishingagovernment-industry-researchcoperationmechanism tostimulateinnovationpotential.Theresearchbelievesthatthepracticeofdigitalcommunicationdemonstratesthenewdirection of"Na"cultureintheprotectionandinheritanceofmodemization，providesauniquepathfortheadjustmentofruraleconomic structure，and also providesanew perspectivefor the digital developmentofotherethnic minoritycultures.

Keywords：RuralRevitalization Strategy；Guangxi Zhuang Autonomous Region；digitalcommunication；cultural innovation；"Na" culture

乡村振兴战略以推动城乡一体化发展为目标，民族文化作为重要的文化资源，直接关涉乡村经济与社会结构的全面优化。（剩余7065字）