ISO/TR32123:2024《电子商务交易保障——售后服务》标准解读

Abstract：ISO/TR 32123：2024， Transaction assurance in E -commerce-After-salesservices，wasofficiallyapprovedand published inDecember2024.It provides informationonthenatureof after-salesservicesunique toE-commerce transactions. Itisareviewofcurrentpracticesacrossdiferentplatforms，anaalysisoffactorsthatimpactqualityofafter-salesservices inE-commerce transactions，andadescriptionofposible means toenhanceafter-salesservices.This paper introducs the background，eveloptprocssnditerpetsteitentoftedocumntinetailsoatserscaneterertr adopt this international standard.

Keywords：E-commerce;after-salesservices;quality factor

0 引言

在全球电子商务行业迅猛发展的当下，消费者对商品的评价范畴不再局限于商品质量本身，电子商务交易后相关方提供的售后服务也成为消费者购买时决策考量的关键要素之一。（剩余5510字）