标准化视域下甘肃苹果对外贸易发展困境及对策研究

打开文本图片集

Abstract：As the mainproducingareaof high-qualityappes innorthwest China，Gansuprovince'sapple exportsare facing corechallengessuchastechnicalbarrers totrade，laggingqualitystandards，andlowinternatioalrecognitionofbrands. Basedntheappleexportdataandfeldresearch inGansu provincefrom2O23 to2O24，this paperanalyzes Gansu’s dificulties offoreign trade from the perspectiveof standardization，and proposes theconstructionofastandardization system.By strengtheningthestandardsalignmentandbrandinternationalization，Gansu’sapplescanbreakthroughthetechnicalbiers to trade，andrealizethetransformation fromlow-endOEMs tohigh-end brands，providingapractical exampleforChina's agricultural standardization.

Keywords：Gansu'sapples;technicalbarriers totrade;standardization;qualitytraceability;internationalcrtification

0 引言

甘肃省作为我国西北内陆的优质苹果主产区，凭借独特的地理气候条件（北纬 34∘30′～35∘50′ ，海拔 1000～1500m ），生产的苹果以果肉硬度高、糖分丰富、色泽艳丽等特性享誉国内外。（剩余4910字）