基于标准化视角的企业品牌建设研究

Research on Enterprise Brand Building from the Perspective of Standardization

XU Ying

(XingzhiCollege ofXi'anUniversity ofFinanceand Economics)

Abstract:Inthecurrentcompetivemarketenvironment,brandstandardizationconstructionisofgreatsignificance tothe survivalanddevelopmentofnterprises,whichhelpstoehancebrandimagendrecognition,hancebrandcompetitieess and loyalty,andreduce marketing costs.Standardized brand management system can give enterprises more flexibility and adaptabilitysothattheycanadjust thebrandstrategyintime toaccuratelymetthechanging needs ofconsumers.This paper analyzesthestandardzationconstructionofeterprisebrandwhichaistofurterenrichandimprovethetheoreticalsystem of brand management,and provides new perspectives and ideas for subsequent related research.

Keywords: standardization; brand building; brand strategy; construction process

0 引言

经济全球化和市场竞争日益激烈，品牌已成为企业至关重要的无形资产与核心竞争力。（剩余4313字）